When you come up with an idea for a new product, you never know how well it’s going to be received by the public. With that said, here are the 10 biggest product flops of all time.

1. HEINZ EZ SQUIRT KETCHUP

If you were a kid in the early 2000s, then you surely remember the Heinz EZ Squirt Ketchup. It was basically ketchup that came in multiple colors, which kids thought was cool, but only for a short period of time.

2. NEW COKE

Believe it or not, 1985 was the year when Coca-Cola tried making a product that would taste more like Pepsi. It was named New Coke, and was available only for a few weeks. Afterwards, they went back to their old formula and gave their drink the name Coca-Cola Classic.